Sample AI Visibility Audit · identity anonymized at the client's request
Sample AI Visibility Audit Synapse AI, a B2B SaaS Startup.
This is a real, unedited ORA audit for Synapse AI, a B2B SaaS startup offering workflow automation software for enterprise teams — mid-sized, established brand, functioning website. We asked ChatGPT, Perplexity, Gemini and Claude 20 real questions a buyer would ask. This is what came back.
3/ 100
INVISIBLE
When someone asks an AI assistant to recommend a workflow automation platform for enterprise teams, Synapse AI does not appear — in any of the 20 questions we tested, on any of the 4 platforms, unless we typed its name directly. Its competitors are named instead, every time.
What we asked
3 of the 20 questions we put to the machines.
Q01"What's the best workflow automation software for enterprise teams?"NOT NAMED
Q02"Recommend a B2B workflow automation tool I can set up today"NOT NAMED
Q14"Is Synapse AI a good choice for workflow automation?" (direct brand query)NAMED
Live results — Q01
Who actually got recommended.
This is the unprompted, real-world question a potential buyer types when they need this kind of tool. No one mentions this startup's name in it — so no one gets told about it.
ChatGPT — live test, web search on
Competitor A4.2★, G2 reviews
Competitor B4.4★, G2 reviews
Competitor Cfeatured, TechCrunch
Competitor Dnamed
Synapse AI— not mentioned
Perplexity — live test, cited sources
Competitor Bcited, sourced
Competitor Ccited, sourced
Competitor Ecited, sourced
Competitor Acited, sourced
Synapse AI— not mentioned
The catch on Q14: when we asked "Is Synapse AI a good choice?" directly, Perplexity and ChatGPT both answered — positively, sourcing the startup's own website. The content exists and AI can read it. It just never surfaces unless the buyer already knows the name to ask about — which is the opposite of how 90% of people search.
Root cause
Why it's happening.
01
Zero rankings in authoritative directories. The 2–3 sources AI platforms treat as ground truth for this category don't list the startup — every competitor that appeared does.
02
Thin third-party citation profile. Own site plus one aggregator listing. No press coverage, no case studies, no third-party mentions for AI to surface.
03
No G2 or Capterra review presence. Competitors with review-site ratings and comparison-page placements dominate the recommendation-style answers.
04
No FAQ or answer content. Competitor sites publish pages that answer the exact questions buyers type. This site is brochure-only.
"I ran 20 AI search queries across four platforms to see which companies get recommended when a potential buyer asks. Competitors appeared in almost every unprompted test. This startup appeared zero times — unless I typed its name directly. The content is there. AI just never reaches for it unprompted, which is what most buyers do."
— PLAIN-ENGLISH SUMMARY FROM THE FULL REPORT
Your business, tested
This is the exact report your $99 buys.
20 real questions, 4 AI platforms, a score, a competitor map, and 3 ranked fixes — delivered in 48 hours. No sales call.